The Mountain
Sun Valley hands its ad campaign to the mountain community in 'Make the Sunny Side Your Own'
Fortnight Collective is extending Sun Valley Resort's 'Ski on the Sunny Side' campaign for the 2026-27 season with 'Make the Sunny Side Your Own,' a creator-led continuation inviting skiers, riders, and creators to document their own unscripted mountain moments.
October 10, 2026